Step 1 - Add the LeadTrackr tag to your GTM container

1. Go to your container in Tag Manager
2. Click Templates → Search Gallery
3. Look for LeadTrackr tag
4. Click Add to Workspace

📝 Step 2: Create a New LeadTrackr Tag

1. Go to Tags and click New
2. Select LeadTrackr Tag as the tag type
3. choose ‘Channel Flow Tracker’ as the tag type

🎯 Step 3: Add a Trigger

Attach an All Pages trigger to the LeadTrackr tag. This ensures the Channel Flow Tracker can capture UTM parameters and build the full user journey before a lead is submitted.

If you’re using Google Consent Mode, keep the following in mind:

• If your LeadTrackr tag is restricted to fire only when analytics_storage is granted, make sure the tag fires after consent has been given
• This allows LeadTrackr to correctly store pageview data and attribution before the lead event occurs
• If the tag fires before consent is granted, the channel flow may be incomplete or missing

🧭 Step 4: Enable UTM Tracking in Your Ad Platforms