Conversion labels allow you to connect lead statuses in LeadTrackr to actual conversion events in your ad platforms (like Google Ads or Meta) or analytics tools (like GA4).

⚠️ Before You Begin

Make sure you've already set up your integrations with the platforms where you want to setup the offline conversions

Set Up the GA4 Integration

Setting Up Google Ads Conversions

How to Set Up the Meta (Facebook) Integration

🔧 Step 1: Go to the Conversion Labels Tab

1. Open your project in LeadTrackr
2. Go to Project Settings
3. Go to the Conversion Labels tab in the menu

➕ Step 2: Create a New Conversion Label

Click Create Label and fill in the following:

• Label name — choose a clear name like "Qualified Lead", "Appointment", or "New Client"

• Mark as Done:

  • If enabled: lead goes to the Rated tab after processing
  • If disabled: lead can be qualified again later (e.g. for multi-step conversions)

• Ad platform conversion — link this label to the matching event in:

  • Google Ads (Create an Offline Conversion Action)
  • Meta Ads (using Event Name)
  • Google Analytics 4 (using GA4 event name)

<aside> 💡

To get the most out of your setup we recommend reading this article first > Structure Your Conversion Labels for Better Ad Performance

</aside>

✅ You’re Ready to Track Real Conversions

Once your labels are set up and linked to the right integrations, you can start:

• Rating leads using these labels
• The real offline conversions will be sent back to your ad platforms
• And you can start optimizing campaigns based on actual lead quality