If you're not using our WordPress plugin — or your form provider isn’t supported — you can send form submissions to LeadTrackr using the Leads API tag in Server-side Google Tag Manager (sGTM).

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Using WordPress?

If your form provider is supported by our WordPress plugin, we strongly recommend using it instead of the sGTM setup.

The plugin sends form submissions server-to-server, which means:

• 100% of submissions are tracked reliably
• Tracking is not blocked by adblockers, ITP, or browser limitations
• No client-side scripts are required

✅ Easier setup, better accuracy, no sGTM or custom events needed

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⚙️ Step 1: Add the LeadTrackr Tag Template to Your sGTM Container

1. Go to your server container in Tag Manager
2. Click Templates → Search Gallery
3. Look for LeadTrackr Leads API
4. Click Add to Workspace

This will add the custom tag type to your sGTM environment.

📝 Step 2: Create a New LeadTrackr Tag

1. Go to Tags and click New
2. Select LeadTrackr Leads API as the tag type
3. Fill in the required fields:
   • Project ID
   • Form name (descriptive label)
   • Any custom form fields or user data fields you want to pass along (e.g. email, phone, message)

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Where to find your Project ID

1. Go to app.leadtrackr.io/dashboard/projects
2. Open the project you want to connect
3. Your Project ID is visible in the URL
   • Example: https://app.leadtrackr.io/projects/16 → project ID = 16

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🎯 Step 3: Add a Trigger

Attach a trigger that sends the lead event to leadtrackr.